In 2007 Rochelle Campbell, the founder went “natural”. With inspiration from her mother, Marlene Moulton, and husband, Demond Campbell, she stopped chemically relaxing her hair and cut it all off. The first year was a learning experience and Rochelle damaged her hair with over coloring. Next she faced an even greater issue, there were no products that kept her hair moisturized. Most products on the market were filled with chemicals, false promises, and focused on the temporary look of styling rather than overall hair health.
In December of 2008 she did another “big chop” but this time vowing to do it the right way. Now, the biggest hurdle became finding products to help her hair stay healthy and grow longer. Keeping her goals, Rochelle turned her kitchen into her first laboratory. She did vigorous detailed research, reading herbal books her grandmother read while growing up in Jamaica. She was going to find what “natural” ingredients promoted hair growth. With her husband by her side, balancing school, and working to keep a steady income she spent every spare moment in the kitchen. Mixing and testing ingredients to create her perfect formula, the now famous Essential 17 Hair Growth Oil.
After having family and friends try and love the product along with her own hair growth success, she knew this product was amazing and the results speak for themselves. Rochelle’s hair began growing so quickly and in no time she was at 4 inches of new growth. Many YouTube subscribers on the started requesting the sale of Essential 17 Hair Growth Oil. This product was the first of many more to come in The Alikay Naturals Products. The name Alikay of Alikay Naturals is Rochelle’s middle name.
While the demands came flooding in for the Hair Growth Oil, Rochelle was formulating more products. Hair moisturizers, conditioners, and shampoos also became a part of the Alikay Naturals line.
The rest is history! By 2012 the Alikay Naturals line expanded into a formal company operating out of Fort Myers, FL. Entailing a manufacturing department and a retail storefront. Now, the line offers more than 60 products. It focuses on Natural Hair Care, Skin Care and Bath and Body. Keeping a core value to only use natural ingredients.